2023 BHAA Conference Call for Papers

2023 Business & Health Administration Association (BHAA)

Blended Conference

The Palmer House Hilton, Chicago, Illinois March 22nd – March 24th, 2023

Call for Papers

The Business & Health Administration Association (BHAA) invites you to submit competitive papers/abstracts and/or special session proposals for the Annual Conference to be held in conjunction with the Midwest Business Administration Association (MBAA) International. This year celebrates the 59th Annual Meeting for the MBAA. 

The BHAA is a growing and vibrant organization, under the umbrella of the MBAA International. Previous conferences have been extremely successful. For example, in 2017, there were more than ninety outstanding papers submitted by individuals from world-renowned educational institutions and healthcare organizations. A similar high-quality program was planned for the 2018 BHAA conference.      The conference featured more than  seventeen distinct, specialty tracks chaired by highly qualified and well-known individuals. These specialty tracks were designed to attract papers from academicians, practitioners, and students in health care management, nursing, pharmacy, medicine, allied health, related health professions, and others either working or interested in any aspect of the health care delivery industry. MBAA also announced Interactive Teaching Posters during the 2018 conference. The conference continued during 2019 to 2022 and waned somewhat due to the Covid-19 protocols. Nevertheless, we are excited about what 2023 may bring!

This conference offers the best value of any national or international conference. Included in the registration fee is top-notch entertainment in Chicago.

All submissions will be peer-reviewed. Based on recommendations of reviewers, all complete manuscripts submitted by January 7, 2023, will be considered for the BHAA Distinguished Paper Award. Awards may also be given for the Best International Paper Submission (primary author must be working at an institution outside the United States) and the Best Student Co- authored Paper Submission (primary author must be a student and at least one author should be a faculty member or healthcare industry personnel). Depending on the recommendation of the Track Chair, a Best Paper in each Track may also be recognized. A select number of outstanding papers presented at the Conference and published in the Conference Proceedings will be considered for expedited review by journals with which the BHAA has an affiliation.

SPECIFIC GUIDELINES FOR SUBMISSION

  1. Papers/abstracts/proposals must NOT have been previously presented or published nor submitted to or be under consideration at other conferences or journals. Statements to this effect must be contained in the required letter of transmittal that must accompany the paper.
  • Papers, including references, tables, figures, cover pages, etc., may not exceed 20 double spaced typewritten pages. Special sessions proposals should not be more than four pages and abstracts should not exceed more than two pages. The first page (cover page) of the paper should contain the title of the paper as well as the full names and addresses of all authors. Please identify the contact author. The second page should have the title of the article and the abstract. The article should start from the third page onwards. The manuscript should NOT contain any reference to the author(s). Authors’ names must appear only on the cover page. Papers with multiple authors should clearly indicate which author is the contact author.
  • Papers/abstracts/special session proposals should be submitted electronically via email as an attachment to one of the track chairs or to the program chair. The track chair or program chair will acknowledge the receipt of the submission and forward the paper or abstract for peer review.
  • All papers/abstracts/special session proposals will be blind reviewed. Authors will be notified regarding the acceptance or rejection of their paper no later than December 18, 2022. Details regarding formatting the paper for the Proceedings and final submission guidelines will be sent at that time. Registration information will also be included.
  • All accepted papers, abstracts and special session proposals will be published in the BHAA

Conference Proceedings. Authors of full papers have the option of having only the abstract published in the Proceedings. At least one author of papers published in the BHAA Conference Proceedings must pre-register for the conference with BHAA as primary organization. Colleagues and co-authors are strongly encouraged to register and attend the meeting.

PROGRAM CHAIR

Elicia S. Collins, PhD, MSN, RN

Assistant Professor, Interim Assistant Dean, School of Nursing College of Health

Clayton State University 2000 Clayton State Blvd Morrow, GA 30260-0285

eliciacollins@clayton.edu 678-466-4948

Following are the proposed tracks for the 2023 conference. Information regarding track chairpersons will be included in a subsequent email.

PROPOSED TRACKS

Corporate Healthcare                                              

Healthcare Management

Health and Wellness                                                

Healthcare Professionals (practitioners)

Healthcare Economics and Finance                       

Healthcare Education

Healthcare Informatics and Technology               

Hospital/Healthcare Facilities

International Healthcare                                                                 

Legal & Ethical Issues in Healthcare

Healthcare Marketing

Nursing

Pharmaceutical Marketing                                     

Physical Therapy                                                    

Public Health                                                            

Post-Acute Care/Long-term care

Student-led papers

Special Session – How to Get Published, Ashish Chandra, Executive Editor, Hospital Topics.

BHAA FORMATING GUIDELINES FOR PAPERS AND EXTENDED ABSTRACTS

Author Guidelines for Papers and Extended Abstracts.

  1. Authors submitting a paper or abstract to the BHAA conference MUST follow the criteria listed below to ensure acceptance of their paper into the PUBLISHED conference proceedings. NOTE: Failure to follow the criteria may result in non-acceptance of a paper or abstract for inclusion in the publication of the conference proceedings.
  • Submit papers or abstracts via email as a Word Document ONLY. (No other format will be accepted.) Papers or abstracts can be submitted to the appropriate track chairperson or to the program chair. Contact information is listed at the end of this document.
  • As each paper or abstract is received via email submission, a return email will be sent acknowledging receipt of the paper or abstract.

General Format Style for Papers

Cover Page

TITLE (centered, BOLD PRINT ALL CAPS, Times New Roman, #18-point font); Next -enter a blank line. Author(s) information should be centered, using Times New Roman, #10-point font, single space. Provide a single- space between each author. Enter ALL author(s), include their credentials, correct mailing address, telephone contact number, Fax number, and email address for each of the authors listed on the submitted paper. Note the CONTACT AUTHOR (put this in all caps).

Body of Paper

TITLE (centered, Bold print, all CAPS, Times New Roman # 18-point font), (next enter one blank line)

(In italics Times New Roman #10 font, bold print, and centered on the page, list each author with one author per line, his or her university/organization affiliation. DO NOT use titles such as Dr., Mrs., or Mr., etc.

After last authors name enter one blank line and draw a single line across the page.

Enter one blank line after the single line above. In all CAPS, in italics Times New Roman #10-point font, bold print,

and centered on the page type ABSTRACT. Next enter a single blank line

Type in abstract content (100-word limit) in italics, Times New Roman #10 font, using full justification format, single-spaced. Next enter one blank line then draw a single line across the page.

Enter one blank line, and type in INTRODUCTION (centered on page, in all CAPS, Times New Roman #10   font,

bold print), (next enter two blank lines) (secondary headings must be bold print, left justified, first letter capitalized then lower case, with a single blank line above and below each secondary heading)

Begin typing in the body of the paper in Times New Roman #10 font, full justification, single-spaced, double space between paragraphs with a 0.5-inch indentation at the beginning of each paragraph. Each additional heading (i.e., METHODS, RESULTS, CONCLUSION, etc.) should follow the format as listed for the INTRODUCTION heading.

Tables, charts, etc. are in the body of the paper where they should appear and should use the WORD document format function tools.

REFERENCES (same format as other major headings)

References may be cited using Journal of Marketing or APA style. Please use the (parentheses) style in the body of the paper. Example: Social media is fast becoming an important tool in health care delivery (Willis, 2013).

Reference page: A complete list of all references cited within a submitted paper is required at the end of each paper. Please use Times New Roman #10 font and single-space each reference while inserting one blank line between each new reference listed. Italicize all publication names. Use (parentheses) to enclose the year and the month or issue number. Including such phrases as, “References available upon request” are unacceptable. Using such phrases will result in a paper being returned to the author(s) for correction. It is not necessary to “tab” or indent in the reference section.

IMPORTANT NOTE: Papers submitted with Footnotes, Headers, Footers, and/or page numbers is unacceptable. Papers or abstracts submitted using One Note or End Note is unacceptable. Papers submitted using any of the aforementioned will be returned to the author(s) for formatting corrections and resubmission. Please remember this error on the part of author(s) could result in a submitted paper NOT being included in the conference proceedings publication due to time limitations if the paper is originally submitted at or near the deadline submission date.

PAPER FORMAT EXAMPLE – SEE BELOW

POTENTIAL BENEFITS OF USING FACEBOOK IN THE HEALTHCARE INDUSTRY: A LITERATURE REVIEW

xxxxxxxxxxx, MS

Health Care Administration Program College of Business

Marshall University Graduate College 100 Angus E. Peyton Drive

South Charleston, WV 25303 (304) 746-1968

(304) 746-2063 FAX

xxxxxxx@live.marshall.edu

William Willis, DrPH, MSHA Assistant Professor

Health Care Administration Program College of Business

Marshall University Graduate College 100 Angus E. Peyton Drive

South Charleston, WV 25303 (304) 746-8946

(304) 746-2063 FAX

willis23@marshall.edu

zzzzzzzzzzzz, DrPH, MD, MBA, MPH – CONTACT AUTHOR Associate Professor

Health Care Administration Program College of Business

Marshall University Graduate College 100 Angus E. Peyton Drive

South Charleston, WV 25303 (304) 746-1968

(304) 746-2063 FAX

zzzzzzzzzzzz@marshall.edu

POTENTIAL BENEFITS OF USING FACEBOOK IN THE HEALTHCARE INDUSTRY: A LITERATURE REVIEW

William Willis, Marshall University Bob Professor, Marshall University

ABSTRACT

Facebook has become a worldwide social phenomenon, encompassing more than 800 million active users as of January 2012. Facebook is an inexpensive tool for healthcare organizations to help increase recognition, educate the public, and reach new patients and increase market share. A revolutionary way of sharing and communicating information, it can substantially influence healthcare services etc……………

INTRODUCTION

The number of people using the internet continues to rise. By 2016, three billion people will be online (Jones, 2011). Out of every seven minutes spent on the internet, one minute is expended on Facebook (Martine, 2010). Since its origination in 2004, Facebook has become a worldwide social phenomenon, encompassing more than 800 million active users as of January 2012 (Boggs, 2012). In 2011, Facebook had sales of $3.7 billion with $1 billion profit margin and an estimated net worth between $75 -$100 billion.

The delivery of healthcare is in a transition as more individuals are seeking the internet for medicinal information (Willis, 2013). The practice of online medicine has allowed for greater accessibility and efficiency to meet patient’s needs. Approximately 20% of patients seek medical advice through social media networks and Facebook is the sound network. Women between ages 45 and 65 years old are the primary users of Facebook, as well as main purchasers of healthcare. This has a positive correlation for healthcare providers because the opportunity is given to target the accurate consumer. Facebook opened registration to organizations in April of 2006, and in two weeks 4000 groups had joined. As of October 2011, 1,068 United States (U.S.) hospitals had a Facebook page.

METHODOLOGY

The methodology utilized in this literature review conformed to the principles of a systematic search. For the intent of this research query, a comprehensive and exhaustive review was not feasible due to the abundance of studies of heterogeneous quality along with time constraints. The literature review was conducted in distinct stages including the following: determining the search strategy, establishing inclusion criteria, scrutinizing the texts for validity and relevancy, and extracting and analyzing the data.

The methodology for this qualitative study was a literature research and review of case studies. The electronic databases of PubMed, Academic Search Premier, and ProQuest were searched for the terms ‘Facebook’, OR ‘social media networks’, AND ‘modern healthcare’. Reputable websites of the American Medical Association, the New England Journal of Medicine, and other reliable healthcare websites were also used. Citations and abstracts identified by the search were assessed in order to identify relevant articles.

RESULTS

The results presented were extracted from case studies, journal articles, and different websites from diverse sources, including consulting companies. Assessment of various healthcare systems were compared to illustrate the utility of Facebook.

A marketing consulting firm, Verasoni, conducted a study in partner with Simon Associates Management, on how hospitals across the U.S. are using social media, particularly Facebook. The study was conducted during December 15, 2010 through January 12, 2011. This was an observational study of 120 hospitals ranging from academic medical centers, community hospitals and safety net hospital located in all 50 states. Of the 120 hospitals selected, all had some type of presence on Facebook, regardless of the type of institution or facility size.

DISCUSSION

Hospital perspective (secondary heading)

Facebook has been around for almost 10 years and healthcare organizations have just recently established a presence on the network. The majority of hospitals are not actively engaging in Facebook as only a few hospitals across the country are using it to its full potential. The hospitals that are fully utilizing Facebook are the top-ranked hospitals that have more attainable resources. Patients appreciate direct contact with healthcare providers and few physicians participate in discussion on Facebook. Physicians could be gaining referrals from patient’s interaction on Facebook, contingent upon abiding HIPAA and employer social media guidelines.

CONCLUSION

Facebook use by healthcare suppliers can improve patient and staff communication, marketing coverage, and provider recognition. It is imperative for healthcare organizations to take advantage of the opportunities Facebook offers to remain current in the delivery of healthcare.

REFERENCES
  1. List reference one, single-spacing the reference using no indentions. Insert one blank line between references one and two. DO NOT indent in the references.
  • List reference two then enter one blank line between references two and three.
  • Continue forward entering the remaining references using the same formatting style as described.
  • Lacson, S., Bradley, C., and Arkfeld, D. Facebook Medicine. J Rheumatol, 2009, 36 (1), 211.
  • Howell, W. Facebook Isn’t Just for Status Updates or Playing Games Anymore. Hosp Health Netw. 2011, 85 (4), 13.
  • Moubarak, G., Guiot, A., Benhamou, Y., Benhamou, A., and Hariri, S. Facebook activity of residents and fellows and its impact on the doctor – patient relationship. J Med Ethics, 2010, 37(2), 101-104.

Format Style for Extended Abstracts

TITLE (centered, Bold print, all CAPS, Times New Roman # 18-point font), (next enter one blank line)

Author(s) name, University/Organization (In italics Times New Roman #10 font, bold print, and centered on the page, list each author with one author per line, his or her university/organization affiliation. DO NOT use titles such as Dr., Mrs., or Mr., etc. After last authors name enter one blank line and draw a single line across the page.

ABSTRACT (Below the line drawn across the page, enter one blank line, then centered, italics, all CAPS, Times New

Roman #10-point font, type in ABSTRACT, (next enter a single blank line)

Using full justification, single-spacing, Times New Roman #10 font type in abstract content (DO NOT use italics) limited to one page in length. Double-space between paragraphs with 0.5-inch indentation at the beginning of each paragraph. Enter a single blank line at the end of the abstract and draw a line across the page.

Below the line at the end double-space and enter the appropriate information pertaining to author(s).

Ensure that ALL author(s), for the abstract submitted, have the correct mailing address, telephone contact number, Fax number, and email address for each of the authors listed on the submitted paper or abstract. Note the contact author and put in all caps (CONTACT AUTHOR)

EXTENDED ABSTRACT EXAMPLE – SEE NEXT PAGE

FACEBOOK UTILIZATION IN HEALTH CARE DELIVERY

Kent Willis, Marshall University Bob Professor, Marshall University

ABSTRACT

Facebook has become a worldwide social phenomenon, encompassing more than 800 million active users as of January 2012. Facebook is an inexpensive tool for healthcare organizations to help increase recognition, educate the public, and reach new patients and increase market share. A revolutionary way of sharing and communicating information, it can substantially influence healthcare services.

The methodology for this qualitative study was a literature review using case studies as well. The search was limited to sources published in the last ten years because Facebook did not exist before then. A total of 39 references were reviewed and selected for this research study.

The vast majority of hospitals had below 1,000 followers. The information typically presented on Facebook included but was not limited to patients’ stories, expert opinions by medical professionals, details about what to expect from a particular test or procedure, and health tips. The most common interactive feature was photo-sharing. The majority of organizations connected their Facebook with YouTube videos and Twitter pages. In one in-direct case of Facebook utilization, Facebook helped physicians treat a patient in the Emergency Department.

The majority of hospitals are not actively engaging in Facebook. Facebook use by healthcare suppliers can improve patient and staff communication, marketing coverage, and provider recognition. This study was limited to the fact that there was little previous research on the utilization of Facebook by the healthcare establishment. The practical implication of this study was that more healthcare organizations, in particular hospitals, need to have a policy of social media for providers to follow. Physicians must adhere to all patient privacy and confidentiality and refrain from posting recognizable patient information online.

Kent Willis, DrPH

College of Business, Graduate School of Management Marshall University

Tel: 304-746-8967

Fax: 304-746-2063

willis23@marshall.edu

zzzzzzzzzzzz, DrPH, MD, MBA – CONTACT AUTHOR Associate Professor

Health Care Administration Program College of Business

Marshall University Graduate College 100 Angus E. Peyton Drive

South Charleston, WV 25303 (304) 746-1968

(304) 746-2063 FAX

zzzzzzzzzzzz@marshall.edu

Additional author information as needed.

Formatting Paper Checklist:

  1. Did you use Word Document format only?
    1. Have you put the following on the cover page?
      1. TITLE centered on the page in Times New Roman #18-point font?
      1. Is there a single blank line between the title and the author(s) name?
      1. Author(s) mailing addresses, telephone numbers, Fax numbers, and email addresses proper listed?
      1. Have you identified the CONTACT AUTHOR?
    1. Is the TITLE centered on the page, in Times New Roman #18 font, and in bold print?
    1. Is there a single blank line between the title and the author(s) name?
    1. Is the author(s) names (with no proper titles) in italics Times New Roman #10 font, bold print, centered on the page and one author per line entered properly?
    1. Below the last author name is there a single blank line then a single line drawn across the page?
    1. Is there a single blank line under the single line drawn across the page?
    1. Have you typed the word ABSTRACT in bold print, all CAPS, italics Times New Roman #10 font, and centered on the page?
    1. Have you entered a single blank line below the word ABSTRACT?
    1. Have you typed your abstract in italics Times New Roman #10 font, using full justification format, single- spaced, and limited to 100 words?
    1. Have you entered a single blank line and drawn a line across the page after the abstract material?
    1. Have you entered a single blank line below the line drawn across the page and typed the word

INTRODUCTION in all caps, bold print, in Times New Roman #10 font, and centered on the page?

  1. Have you entered a single blank line below the INTRODUCTION heading?
    1. Are all other major headings within the paper formatted like the format style used for the

INTRODCUTION heading? Are secondary headings formatted correctly?

  1. Have you typed the body of the paper in the following format?
  2. Using full justification format
  3. Times New Roman #10 font
  4. Single-spaced for the body of the paper
  5. 0.5 paragraph indentation
  6. Double-spaced between paragraphs
  7. Have you followed the same format for headings in the paper as you used for the INTRODCUTION format?
  8. Are your secondary headings formatted correctly?
  9. Are your tables, figures, charts, etc. formatted using WORD document table format function tools and inserted within the paper where they should appear?
  10. You did not use page numbers, footnotes, headers, or footers?
  11. You did not use One Note or End Note?
  12. Have you used the correct referencing format style consistently throughout the paper (last name, date)?
  13. Have you followed the correct entry format for the reference page entries?

Formatting Abstract Checklist:

  1. Did you use Word Document format only?
  2. Is the TITLE centered on the page, in Times New Roman #18 font, and in bold print?
  3. Is there a single blank line between the title and the author(s) name?
  • Is the author(s) names (with no proper titles) in italics Times New Roman #10 font, bold print, centered on the page and one author per line entered properly?
  • Below the last author name is there a single blank line then a single line drawn across the page?
  • Is there a single blank line below the single line?
  • Have you typed the word ABSTRACT in bold print, all CAPS, italics Times New Roman #10 font, and centered on the page?
  • Have you entered a single blank line below the word ABSTRACT?
  • Have you typed your extended abstract in the following format?
    • Using full justification?
    • Times New Roman, #10-point font?
    • Body of abstract is not in regular typeset? (not in italics)
    • Single-spaced for the body of the abstract?
    • 0.5 paragraph indentation?
    • Doubled-spaced between paragraphs?
    • Limited to one page?
  • Have you entered a single blank line and drawn a line across the page after the abstract material?
  • Have you entered a double-space below the line drawn across the page and typed the author(s) information, using single space, left justification and identified the (CONTACT AUTHOR) in all caps if there is more than one author?

Good Luck. We look forward to seeing you at the conference. Should you have questions, please do not hesitate to contact Elicia S. Collins (BHAA Program Chair) at eliciacollins@clayton.edu or David Wyant (Proceedings Editor) at david.wyant@belmont.edu

IMPORTANT: Do not forget to send your registration materials (with BHAA as primary affiliation) and conference registration check (made out to MBAA) directly to Jeff Clark!

Program Chair

Elicia S. Collins, PhD, MSN, RN

Assistant Professor, Interim Assistant Dean, School of Nursing Department of Healthcare Management

College of Health Clayton State University 2000 Clayton State Blvd Morrow, GA 30260-0285

eliciacollins@clayton.edu 678-466-4948

Proceedings Editor Dave Wyant, PhD Assistant Professor,

Jack C. Massey College of Business and Thomas F. Frist, Jr. College of Medicine Belmont University

Nashville Tennessee 37212

615-521-5288

david.wyant@belmont.edu

CONFERENCE REGISTRATION

Dr. W. Jeff Clark

Professor & Coordinator of Graduate Studies in IT Middle Tennessee State University

Murfreesboro, TN 37132-0001

615-898-2838

jclark@mtsu.edu

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